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New Zealand requires that e-cigarettes must be registered with the Ministry of health


On February 9, New Zealand's new consumer safety legislation, which came into force this week, aims to improve public health standards and help reduce the number of new Zealanders injured when using electronic cigarette products.

New Zealand electronic cigarette

The regulation will support the rapid recall of products containing potentially harmful ingredients.

According to the new smoke-free legislation, from Friday, February 11, thousands of e-cigarettes and smokeless tobacco products will be sold illegally unless registered with the Ministry of health.

New Zealand consumers can also access a new e-cigarette product database, allowing them to confirm their registration before buying.

The move will also require manufacturers and importers to immediately report any adverse reactions to their products to the Ministry's e-cigarette regulatory authority.

ACC statistics show that there are an average of 1.4 injuries related to e-cigarette smoking every week - including burns and glass cuts.

The country's largest e-cigarette retailer welcomed the move, saying the industry was still in its relative infancy and that strengthening regulation was crucial to protecting consumers.

Shosha spokesman nabhik Gupta said that the new regulations established a framework under the smokeless environment and regulated products (e-cigarettes) amendment, under which the Minister of health could impose new restrictions on the sale of e-cigarettes.

"Our understanding of the new regulations is that they require a complete breakdown of the amount of ingredients in each e-cigarette product to inform the Ministry of Health (MOH). This will enable the Ministry of health to take a series of measures, including announcing the maximum amount of substances in the product, banning some ingredients, and even issuing public warnings about the product, all at the level of refinement."

"In many ways, we are approaching the regulatory level and public health standards of the pharmaceutical industry. In practice, this means that if a specific product or ingredient is determined to pose a risk to public health, it can be quickly removed from the shelves nationwide - bringing consumer confidence in the industry to a new level." He said.

Leanne French, a smoking cessation consultant, said the new regulatory model would help reassure new Zealanders who want to quit smoking.

These changes will make smokers more confident in quitting smoking because they know that the ministerial level has conducted a higher level of supervision on the safety of alternative products on the market, she said.

Gupta said they encourage consumers to check the Ministry of health's health advisory and regulatory platform (HARP) database before buying to ensure that products have been notified.

He said that the platform contains details of tens of thousands of different e-cigarette products, and more will be added every day.

"As the absolute number of harp products shows, the industry has grown at an unprecedented rate in recent years as more and more new Zealanders begin to quit smoking. For any new industry that may face public health risks, it is important to ensure that regulations stand the test of the future and protect consumers by keeping up with the development of new technologies."

"We fully support the new standard and recommend that consumers actively use the Ministry's database before buying." He said.

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